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Russell Wilson and Ciara Open The House of LR&C at Denver International Airport

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Picture of dignitaries at the grand opening of "The House of LR&C." Picture of dignitaries at the grand opening of "The House of LR&C."

DENVER – July 19, 2023 – Denver International Airport (DEN) celebrated the grand opening of The House of LR&C. The fashion company was founded by Super Bowl Champion Russell Wilson and Grammy winning singer-song writer Ciara in 2020. This is LR&C’s first airport location.

“It’s a big win to have The House of LR&C’s Good Man Brand at DEN,” s

aid DEN CEO Phil Washington. “Russell and Ciara have developed the perfect concept to enhance our customer experience by providing a sustainable and fashionable shopping option. The House of LR&C is a great addition to DEN’s offerings.”

“With the grand opening of our first airport location at DIA, we’re excited to continue the dialogue with our man on the move by offering him the Good Man Brand shopping experience while he’s traveling,” said LR&C CEO Janelle Shiplett. “Not only will we continue to build the relationship with our Denver customer, but we’re excited to gain brand exposure and loyalty from travelers coming in and out of the city from across the world.”

Passengers will be introduced to the Good Man Brand, the contemporary-yet-casual brand line co-founded by Russell Wilson. The House of LR&C is working with Denver-based small business Wystone’s World Teas, Inc. and Odd Tale Books, LLC as an Airport Concessions Disadvantaged Business Enterprise (ACDBE).

“Good Man Brand is designed for the man leading a life on the go who is looking for clothing and footwear that’s versatile, stylish, and good for the planet,” said Russell Wilson. “With the opening of our first-ever airport store in Denver International Airport, we’re now able to service our home airport and offer travelers and the people of Denver elevated, sustainable essentials that are perfect for travel days, gifting, and beyond.”

The House of LR&C officially opened at DEN on June 11. The store is located in the center core of Concourse C and open daily from 6 a.m. to 10 p.m.

Click here to see photos of the event and b-roll.


Denver International Airport is one of the busiest airports in the world. DEN is the primary economic engine for the state of Colorado, generating more than $33 billion for the region annually. For more information visit www.FlyDenver.com, check us out on YouTube and Instagram, like us on Facebook and follow us on Twitter. Sign up for DEN’s monthly newsletter Nonstop News.

The House of LR&C was built to make sustainable fashion the effortless choice, with a mission to impact our people and the planet and change the way we do fashion by making it inclusive and participatory. How we buy. How we source. How we market. Russell Wilson and Ciara combined their passion for design & fashion with the retail expertise of Christine Day, CEO, to create The House of LR&C in 2020. A year that showed the world that genuine compassion, connectivity, and doing good for our planet are table stakes. The House of LR&C brands include Good Man Brand, Human Nation, and LITA by Ciara. We are proudly B-Corp Certified and are choosing to live into United Nations’ Sustainability Principles as our True North. Welcome into The House of LR&C. Visit us at thehouseoflrc.com, as well as at Nordstrom, Revolve, Amazon and Amazon Style.


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Denver International Airport is one of the busiest airports in the world. DEN is the primary economic engine for the state of Colorado, generating more than $36 billion for the region annually. Follow us on socials!