100% Pure™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. 100% Pure™ serves the traveling public fruit pigmented makeup for the face, eyes and lips, and body, skin and hair care, all with formulations that adhere to strict purity standards and will never contain harsh or toxic ingredients. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.